The fundamental goal of a one-pager is to sell your business to the reader. Read more: The Definitive Guide To Brand Style (Template Included) As its name suggests, one-pagers are meant to be one-page long and are usually displayed in a visual manner to highlight key info. The most important thing to keep in mind while writing one-pagers is to keep them concise. Present a summary of a product/service to your boss or purchasing manager.Can be used to provide journalists with all the information they need to write about you (known as PR one-pagers).To pitch investors or business partners.Some of the key use-cases of one-pager include: While a one-pager can be used to pitch your business to a partner or investor, they can also be used as marketing materials (flyers) to showcase new deals, discounts, customer testimony, etc. It’s like one page a pitch for your company.Ī new-age brochure, one-pager gives a brief overview of your business, what is the problem you are trying to solve, what your needs are, and finally, what you want your audience to do for you.Īpart from information about your business or product, one-pagers can have the following items: Used as marketing material, one-pagers illustrate what your business is about or displays your product or service information on a single page. A one-pager can help you convince prospects, partners, clients, or investors about the value proposition of your product brings to the table and how you are different and better than the competition.īefore we tell you how you can create an impressive one-pager, let us first go over some of the basics of one-pager and see what exactly to include in one! Read on…Ī one-pager is a brief overview of your business, product, or service, wrapped up in a single page document. One such tool you can use to quickly gain audience attention is a one-pager. There are many things you can do to promote your product and services, generate awareness, and create a long-lasting impact on the business world. Getting people to care about your business is tough. You only have seconds before your target audience gets distracted by something else.If people do read end up reading your content, they are quickly going to be distracted.People do not have enough tolerance to read about your business, product or services.If you are a business owner or work in marketing, the above facts should instantly signal you the following things: Moreover, another study found that the human attention span decreases by a massive 88 percent every year!! This is a sharp decrease from the average attention span of 12 seconds in the year 2000.
According to a study by Microsoft, the average human being now has an attention span of eight seconds.
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